Central Bank of Ireland Wins Grand Prix at Social Media Awards 2026
Central Bank of Ireland picked up three awards – including the prestigious Grand Prix – at the Social Media Awards 2026, which took place on 12 November at the RDS in Dublin.
Hosted by comedian Bláithín de Burca, the Social Media Awards (AKA “the Sockies”) recognise best-in-class social media strategies across a range of platforms and specialisms.
Instagram by a Public Body
The “Instagram by a Public Body” award recognised the Central Bank’s fastest growing social media channel, with follower growth of 107% in the year ending 31 October.
This award recognised the Bank’s strategic approach to producing compelling content that resonates with a young and diverse audience on Instagram.
Recent highlights – reflected in this award win – include the video launch of the EU Coin Challenge and the Consumer Protection Code public information campaign, which reached 4.6 million accounts on Instagram, and garnered 665 new followers for the channel.
Video: Public Body
In what was a very competitive category, Central Bank of Ireland won the “Video: Public Body” award for its Consumer Protection Code video series.
This series of videos featured Central Bank colleagues – speaking in plain language (in English and Irish) – to explain how the Code can protect consumers in their day-to-day lives. These 12 videos (6 in English, 6 in Irish) were published on YouTube, LinkedIn and Instagram and embedded on relevant pages on our Consumer Information pages for the Code. The video series was supported by an integrated digital marketing campaign to reach specific audiences at scale.
Grand Prix
Central Bank of Ireland was presented with the Grand Prix award for the second time in five years, reflecting the organisation’s continuous focus on delivering best-in-class social media strategies to engage with target audiences in Ireland.
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